Local Motors Mission
Lead the next generation of automotive manufacturing, design, and technology in order to revolutionize the industry with game-changing efficient vehicles and an unprecedented standard of customer service.Core Values
Must-Have Products. With an aggressive pursuit of both form and function, build and source the most eye-catching, gut pleasing and functional products for personal mobility. This differentiation will command a higher price.Community. Dealerships are plentiful and customers abound but true communities of owners are precious. From the physical world to the virtual world, treasure the company, the people, and the products that give our owners reason to make friends for life. For our owners, this is not just about transportation; it is about how they enjoy their freedom. A deeper relationship with customers may not increase the price, because while it increases the customer willingness to pay, it also increases the company willingness to share value, but a deeper relationship does increase resale value and brand loyalty.
Profit. With a must-have product that commands consistently superior value pricing and a community that creates customer loyalty, self-sustaining profit is the result.
Environment. Reduce harmful particulate and carbon emissions. Clean up the face of mainstreet by doing away with the oceans of unsold cars baking in sun. Reduce engine noise inside and outside the vehicle for the sake of serenity.
Safety. Provide not just a defensive safer vehicle that can withstand greater impact than other vehicles in its class, but also an offensive safer vehicle whose nimbleness and technology make it an industry leader at avoiding accidents.
Seductive Simplicity. Everything you dreamt of, nothing extra.
Customer First. This is the second largest purchase most people ever make in their lives. Treat them with the respect that their purchase deserves. Delight and exceed customer expectations. Pay for this with operational efficiencies born from a local manufacturing, sales, and service model. This has never been done before in the car industry so look for peers from other industry leaders (motorcycles, aircraft, component cars, beer). We are looking for an aspirational product delivered through a meaningful entertainment experience.
